Create a brand that will convey who we are and what we offer our clients.
After 21 years of creating amazing design Splinter “came of age” in 2018, we have two distinct service offerings: graphic communications and animation. In order to reflect the two sides of the business to our clients with clarity and meaning we created 2 sub-brands…
apt.creative is our graphic communications brand (brand, campaigns, print etc.) and
Splinter Studio our animation brand.
We asked our clients what they thought about apt.creative and 2 alternative names and visual identities, apt.creative was the clear winner, we fine-tuned the typography and colour palette creating an apt. elegant, yet flexible and interesting identity, just like us!