Aintree University Hospital NHS Foundation Trust & The Royal Liverpool and Broadgreen University Hospitals NHS Trust.
Inform and encourage the public to have their say on the proposed merger of Aintree University Hospital NHS Foundation Trust & The Royal Liverpool and Broadgreen University Hospitals NHS Trust.
apt. worked with the trusts to visually represent the consultation for the merger of the two trusts into one. They wanted a concept that would appeal to the broad demographic and convey the benefits of the trusts becoming one trust.
We had a very tight timescale so we created some simple visuals sticking closely to the NHS brand guidelines and reflecting the diverse nature of the services provided by these 2 trusts. Working closely with the comms teams we produced a campaign reach of 35,000 items including: an A5 booklet, posters, roller banners, vinyl banners, fliers and a social media toolkit for the comms team to use…in 3 days! You can see more about the consultation here.