Cheshire East Local Safeguarding Children Board
Raise awareness, educate and encourage people to report adolescent neglect.
apt. carried out desk research, stakeholder interviews and schools’ workshops to garner key insights including: campaign concepts, messaging, visual concepts, tone and strapline. It was very important to the young people that the messaging and straplines were in the first person and ‘in the voice of a young neglected person.’ Young people told us that not being able to contact their family and friends or have access to their phone was their ‘worst nightmare’, hence ‘User Busy’ and the image of a smashed phone.
We created a campaign toolkit including posters, leaflets, social media assets, animations telling the story of Jack, a young neglected teenager, a PR pack containing research, messaging and design guidelines. The toolkit has been used by the client’s stakeholders and partners working in safeguarding, adopted by Manchester City Council and the campaign has been nominated for two local authority awards.
You can view the campaign toolkit here