Our team


Rachael, Manager

After 10 years of running Merseyside’s Creative Industries Business Fund and Visionfest, the UK’s largest visual art and design festival, Rachael joined Splinter in 2005. In 2018 she and Sarah rebranded the creative design services at Splinter and formed apt.creative, which eventually became its own separate entity in 2019.
An experienced company and project manager Rachael works hard to understand brand values, audience insights and business requirements and in doing so develops long-term collaborations. She is proactive in her approach ensuring apt. delivers work that people love whilst providing a headache free service.
Her skills include brand development, campaign management, focus testing, community engagement, copywriting, children and young people’s workshops, business development and account management.
She is a keen environmentalist, loves cats and Eurovision and a bit partial to a cup of tea.

Sarah, Senior Designer/Project Manager

Sarah has been part of the design industry since 1999, joining as a junior at Moonfish in Manchester before moving back home to join Splinter in 2003. In 2018 she and Rachael rebranded the creative design services at Splinter and formed apt.creative, which eventually became its own separate entity in 2019.
Over this time she has gained a wide range of experience in design, branding, campaigns and project management.
She has creatively led, designed and managed projects for clients including World Museum Liverpool (NML), Denbighshire County Council, Tatton Park, City Surveys, and TravelWise Merseyside for Merseytravel.  Most recently Sarah has been working with Mersey Care NHS Foundation Trust, Liverpool Clinical Commissioning Group, Denbighshire Countryside Services and the BBC.
Sarah enjoys running and boxing outside of work, metal and rock music, along with photography and adventures with her sons. She prefers coffee to tea if you are making….

an apt. team of creatives

Steven Johnson,

Steven is one of our go to illustrators as he has a
wide range of different types of illustration work
across many disciplines.

Sophie Welton
Graphic Designer & Artist

Sophie is an experienced Graphic Designer
and artist who we have worked with often.

Claire McCann

Claire is another of our favourite illustrators
as well as being a colleague at Splinter Studio.

Focal Studios

Focal Studios are an amazing team who we have
worked with on video production. They also do
projection mapping, design and animation
rather marvellously!

“We like to be part of our clients team, so that the briefing
and design process feels simple and familiar.” – Sarah