NHS Winter Campaign

Client
Cheshire and Merseyside Integrated Care Board

Challenge
Create a winter campaign to run over social media to promote the different ways to access healthcare in Merseyside and Knowsley.

Solution
CMICB approached us to create a winter campaign for them that needed to convey all the different options people have to receive healthcare, and to aid them with which one is the correct place to go i.e. the pharmacy, 111 or the Walk in Centre.

We created a series of characters reflecting a diverse range of people of various ethnicities, genders and ages to illustrate the information, and a series of icons that can be used for each area from A&E to Out of Hours GP.

The design style was based on previous consultation work we have done, for consistency, and we created images to go across Twitter, Facebook, Instagram and the partnership website. The partnership also needed a series of A4 and A5 posters and a pocket friendly z card that amalgamated all of the social media tiles into one document for people to carry.

Requirements
Design of social media assets
Design of social media carousel files
Design of A4 and A5 posters
Website banners and skyscrapers
Design and print of 10,000 10 panel Z Cards step by step guide to accessing NHS help.